Google Ads attribution
Preserve campaign and click identifiers so paid visits can be evaluated against downstream activity.
PPC intelligence
See what happens after someone clicks your ad.
Pathlytics connects paid traffic to actual website behavior so you can distinguish valuable PPC visits from clicks that consume budget and disappear.
Go beyond clicks and campaign averages
Google Ads tells you about ad delivery. Pathlytics adds the website journey: landing pages, engagement, return visits, lead activity and conversion behavior.
Waste visibility
Spot paid visits that repeatedly exit quickly or fail to reach meaningful pages.
Lead connection
With Pro, connect website leads and sales follow-up to the marketing source that created them.
PPC visitor tracking for small businesses
Pathlytics is built to answer the question owners actually have: which advertising is producing interested prospects, and which traffic is simply spending money?