Terms & Conditions

Effective October 5, 2026.

These Terms govern access to Pathlytics, a software service provided by Taro Systems, Inc. (“Taro,” “we,” “us,” or “our”). By creating an account or using Pathlytics, you agree to these Terms.

Service

Pathlytics provides website analytics, visitor journey reporting, marketing attribution, PPC and SEO intelligence, lead capture, CRM, messaging and related business tools. Features may vary by plan and may change as the service evolves.

Accounts and authorized use

You are responsible for protecting your credentials and activity under your account. You may use Pathlytics only for lawful business purposes and only for websites, contacts, advertising accounts and data you are authorized to access or process.

Customer responsibilities

You are responsible for providing notices, disclosures, consents, cookie choices and other permissions required for your use of analytics, advertising, lead capture, email and SMS. You may not use Pathlytics for unlawful, deceptive, abusive or unsolicited communications.

Customer data

You retain ownership of your business data. You authorize Taro to process that data as necessary to provide, secure, maintain and improve the service. Third-party integrations are also subject to the applicable provider's terms and availability.

Subscriptions and fees

Paid plans are billed according to the pricing and billing terms presented at purchase. Unless otherwise stated, recurring subscriptions continue until canceled. Applicable taxes may be added. Pricing may change prospectively with reasonable notice.

Acceptable use

You may not attempt unauthorized access, interfere with the service, circumvent limits, introduce malicious code, misuse another party's data, or use Pathlytics in violation of law or third-party rights.

Analytics and AI recommendations

Analytics, attribution, AI-generated suggestions, keyword recommendations and other insights are informational tools and may contain errors. You remain responsible for advertising, business, legal and financial decisions and for approving changes to third-party advertising accounts.

Availability

We work to keep Pathlytics reliable but do not guarantee uninterrupted or error-free operation. Features that rely on third-party services may be affected by those providers.

Intellectual property

Pathlytics, its software, design, trademarks and service materials are owned by Taro Systems, Inc. or its licensors. These Terms do not transfer ownership of the service or its underlying technology.

Suspension and termination

We may suspend or terminate access for material violations, security risks, unlawful activity, nonpayment or misuse. Customers may stop using the service and cancel subscriptions subject to applicable billing terms.

Disclaimer and limitation

To the extent permitted by law, Pathlytics is provided “as is” and “as available.” Taro disclaims implied warranties to the extent legally permitted and will not be liable for indirect, incidental, special, consequential or lost-profit damages arising from use of the service. Except where prohibited by law, aggregate liability is limited to amounts paid for Pathlytics during the twelve months preceding the event giving rise to the claim.

Governing law

These Terms are governed by the laws of the State of Michigan, without regard to conflict-of-law principles.

Contact

Taro Systems, Inc.
6860 Cascade Rd
Grand Rapids, MI